Learn Why Small Businesses Email Marketing Strategy Needs to Begin With an Auto-Responder
Internet marketing has exploded the last few years and is not going to slow down anytime soon. True, it's evolving - such as the rise in popularity of video marketing which helps customers quickly build a bond with you and your business.
Internet markets know the importance of a solid email marketing strategy and use a
multitude of tools to accomplish getting traffic to their website or blog.
But what about small brick-and-mortar businesses that are hesitant to use online marketing... where do they begin?
Email Marketing Strategy Starts with an auto-responder
An auto-responder allows you to write a series of emails that can be pro grammatically set to be sent out at regularly scheduled intervals. If you are a massage therapist you could write a series of emails about the benefits of massage. This information allows you teach your customers something that will help them and in turn reward you with more business.
Auto-responders are great, because they allow you build a solid relationship with your customers. It's important to stay consistent with message cadence so clients know what to expect from you. Another key to remember is always be providing informative content that solves a problem. Why do people use Google? To find an answer to a problem or issue they are facing.
Solving your client's issues is going to build trust in their eyes and they will view you as a subject matter expert, trust you, and ultimately use your products and services.
Why small businesses email marketing strategy needs an auto-responder
Easy to set up and implement
Has immediate impact on your business
Affordable
Keeps your customers updated and engaged with your business
Helps build trust and a long term relationship (repeat business)
My wife is a message therapist and she her email marketing strategy is centered around an email-responder which she uses to send out quarterly information and coupons. With the push of a button she can blast all of her clients and instantly get her information out to them.
Why small businesses email marketing strategy needs an auto-responder: Inexpensive, yet effective Marketing Tool
It's a powerful tool that helps ensure a steady stream of business is coming to see her.
With rise in smart phones and mobile technology, customers can access their email from anywhere. An email-responder gives your business the ability to reach your customers instantaneously and provide them with updated information on your business or current specials you have.
Imagine if you own a small specialty gift shop and you send an email out to your list letting them know of a sale. Maybe someone that needs a birthday present will now visit your shop instead of going to a retail chain.
Why small businesses email marketing strategy needs an auto-responder: Simple setup
The beauty of auto-responders is that they are extremely easy to set up. All you need to do is use the form wizard that comes with your auto-responder to capture new sign ups that come to your website.
Even if you don't have a website you can still use an email-responder by collecting names and email addresses at your store. Then add the contacts to your auto-responder and now you have a contact list that you can keep updated with your business.
Stop wasting valuable resources on advertising that isn't reaching your customers. Make sure you email marketing strategy utilizes an auto-responder today, you'll be glad you did. source