The concept of internet marketing is becoming increasingly popular because of its numerous advantages. With the mushrooming global internet audience and the urge for businesses to market both their products and services across the globe, the information superhighway has transformed itself as a must have media for any business to succeed due to the advantages of internet marketing. Even though it is being considered as a crucial element for any businesses today, there are drawbacks as well which have to be taken into account. These impeding factors when understood will make it easier for an organization to promote its products and services in the most cost-effective manner.
Advantages
of internet marketing are that it is affordable compared to other
traditional forms of advertisement. This is so because when you factor
in the cost of reaching a particular group of audience through the
internet when compared to radio, print, or TV advertisement,
organizations can benefit from a larger audience base at a fraction of
the cost compared to these other traditional forms of advertising. This
in return enables businesses to recoup faster returns from their
advertisement budgets.
Another key advantage of internet marketing is that it is possible to keep track of statistics associated with different online marketing campaigns. It is possible to record the hits, demography, and even the audience type. This provides an easier task for online marketers to analyse what needs to be improved upon and whether the concept will succeed. With these technologies in place internet marketers can also ascertain which products are likely to appeal to certain demography. It is with such vital information that these experts will be in a position of knowing where to direct their advertisements. Other advantages of internet marketing are its flexible advertisement plans such as pay per click and pay per impression.
Other key advantages of internet marketing are that it is cost-effective. This is evident when launching a new product. For instance, in case a start-up company wants to launch a new product in the market, instead of spending a huge amount of money in traditional media advertisements such as print and TV, the company can strategically position their advertisement by embracing Search Engine Optimization (S.E.O) concept. With this particular concept, it is possible for a start-up to rival a competitive brand by leveraging its optimized landing Webpages using range of keywords that are frequently searched by consumers. Other benefits associated with online marketing are tax-breaks, low start-up costs, low operating costs, higher profit margin, works 24 hours with global audience, and it is also possible to take advantage of new concepts such as affiliates whereby you do not necessarily have to own products but can still make money selling other people's products.
Some of the drawbacks associated with online marketing are that the audience must be connected to the information superhighway. This is contrary to other forms of advertisements which require their audiences to have access to radio, TV, or print publications which are easier to obtain compared to internet. Fortunately enough, with technological advancements, increasing per capita income, and changing government legislation, internet access is becoming more widespread and the younger generation is taking the lead towards its adoption which clearly depicts the potential of online advertisement. source
Another key advantage of internet marketing is that it is possible to keep track of statistics associated with different online marketing campaigns. It is possible to record the hits, demography, and even the audience type. This provides an easier task for online marketers to analyse what needs to be improved upon and whether the concept will succeed. With these technologies in place internet marketers can also ascertain which products are likely to appeal to certain demography. It is with such vital information that these experts will be in a position of knowing where to direct their advertisements. Other advantages of internet marketing are its flexible advertisement plans such as pay per click and pay per impression.
Other key advantages of internet marketing are that it is cost-effective. This is evident when launching a new product. For instance, in case a start-up company wants to launch a new product in the market, instead of spending a huge amount of money in traditional media advertisements such as print and TV, the company can strategically position their advertisement by embracing Search Engine Optimization (S.E.O) concept. With this particular concept, it is possible for a start-up to rival a competitive brand by leveraging its optimized landing Webpages using range of keywords that are frequently searched by consumers. Other benefits associated with online marketing are tax-breaks, low start-up costs, low operating costs, higher profit margin, works 24 hours with global audience, and it is also possible to take advantage of new concepts such as affiliates whereby you do not necessarily have to own products but can still make money selling other people's products.
Some of the drawbacks associated with online marketing are that the audience must be connected to the information superhighway. This is contrary to other forms of advertisements which require their audiences to have access to radio, TV, or print publications which are easier to obtain compared to internet. Fortunately enough, with technological advancements, increasing per capita income, and changing government legislation, internet access is becoming more widespread and the younger generation is taking the lead towards its adoption which clearly depicts the potential of online advertisement. source