Why Your Business Needs A Domain Name

Why get a Domain Name?
Getting your business a domain name is an essential step that must be taken towards achieving success online. Here are a few more reasons why owning a website or a domain name is a must-

If you are not proactive about securing a domain name for your business, you need to prepare for the consequences in an eventuality that your competitors might get to it
first.

Even if your business may not be ready to build and manage a website just yet, acquiring a domain name is a smart investment towards the future of your business.

Selecting the Right Domain Name
You needn't be an internet expert to understand that the domain name you eventually select should be aptly representative of your brand, profession or business. For example, .edu is available to companies, individuals and organizations that belong to the educational sector. If you are not for profit organization or a government institution, it is appropriate to have.org at the end of your web address. The most popular for businesses is a .com domain.

However, the following tips will help you select the right domain name:

1. Shortlist the 5 Most Popular Keywords related to your Business: These five terms of phrases best describe the domain you're seeking. Once you have them listed out in front of you, you can try out various per-fixes, or suffixes to create a domain name most suited for you. For instance, if you're starting a beauty website, you might start with words such as make-over, glamour, elegance etc. and play around to find good match.

2. Create a Unique Name: Check on competition, and other brand names. Make sure that you do not choose a domain which sounds like or is a misspelled version of another website already online.

3. Keep the name as short and as easy as possible: Simply because it is easy to remember and type short names.

4. Avoid using Hyphens and numbers: As both make it complicated and confusing for the web surfer to use.

5. Avoid any Copyright Issues: Make sure that your website is unique, and you're not infringing on anyone's copyright with your sites name.

With an impactful domain name and appealing website, you can transform your business into a sustainable and thriving venture. source